See your business grow every month with Caremark's Golden Key

With continued month-on-month growth projected throughout 2010, domiciliary care brand Caremark is seeking high calibre individuals who share its determination to provide a top quality service.

With care in the home very much in the political eye, Caremark's absolute commitment to maintaining the highest standards of care through its network of 55 offices is positioning the brand at the forefront of how the UK is dealing with the needs of its ageing population. The company was established in 2005 by Kevin Lewis, who drew upon his decades of experience in the care sector and in franchising to develop a business model that has achieved and maintained an ultra professional reputation in the care sector.

The care in the home sector has been growing year on year since the introduction of the 'Community Care Act' in 1993 which promoted 'Care in the Community'. Care in the home providers employ non-medical carers to enable and empower clients to remain in their own homes. With the market estimated at over £20 billion per annum, Caremark has charted rapid growth since the launch of its franchise network with 55 franchised offices in the UK plus six in Ireland and a reported average growth month-on-month of 27.5 per cent since January 2007.

Caremark's commitment to quality of service rests on a strong staff recruitment and retention record which requires comprehensive support from the head office and a proven structure within each franchise owner's office. This requires an experienced Care Manager to oversee overall standards of quality, supported by one or more Field Care Supervisors who act as the 'eyes and ears' of the business in the field, managing field staff, covering calls and monitoring service standards.

Caremark recognises that quality of care staff is paramount to maintaining the highest of standards. This commitment was most recently recognised at Caremark's Leeds franchise, which has been presented with the Care Employer Award at the Great North Care Awards (for more on this story turn to page 21). Mia Speed is the longest standing employee in the Caremark network and works for the head office's pilot operation. She has been a carer since she was 14 and, as one of the key staff members in the operation, her career is testimony of Caremark's practised company values.

"I have worked for six domiciliary agencies in my career and having been employed by Caremark I would not entertain the idea of working for others," she reflects. "I enjoy working within the team and as a carer I enjoyed the continuity of care I was able to provide. Through being given the opportunity to provide care for the same clients I was able to become comfortable with them and this allowed me to provide a far greater service."

This commitment to maintaining staff quality is at the core of Caremark's ability to provide care services to the highest standards. "Recruitment and retention remains an ongoing challenge for any service based industry," says Franchise Manager Chris Wandel. "However, with the right support and management Caremark will not only deliver a high standard of care but they also champion Caremark to other carers and support in the recruitment process."

Vital to achieving continued excellence in the quality of its care while the Caremark network grows is the recruitment of highest calibre franchise owners. "Providing the highest standards of domiciliary care throughout the UK is not a mission to be underestimated," says Chris. "The sector holds excellent potential - it's a vast and exciting marketplace in which some are finding substantial financial and personal rewards."

Reported by Stuart Anderson