In Pursuit of Excellence
In Pursuit of Excellence
While the social care industry experiences discomfort and reform, Caremark remains at the leading edge and continues to deliver excellence across the network. With care at home at the forefront of the 2010 General Election debate, there are many resultant changes occurring in the health and social care industry and this is leading to the rise in the popularity of care franchises. Throughout 2009, Caremark underwent rigorous planning and research in order to respond to the industry changes before they arrived. With the most sophisticated policies, procedures and documentation to support the new regulations and standards, the Caremark network has continued to grow in size and strength, and continues on the path to pursuing excellence.
The pursuit of excellence is not only about satisfying regulations, but it is about delivering only the very best standards of care in the home across the UK and Ireland. The demand for home care and support services has significantly grown since its inception in 1993, when for many people, it became the preferred method of receiving support while still allowing them to remain in their own homes. Today, the social care sector is worth in excess of £20 billion per annum and continues to experience staggering growth.
Sean Cragg, National Operations Director of Caremark Ltd, the person overseeing the preparations Caremark has undertaken comments: "Excellence is not about size, personal reward or satisfaction, it revolves around the person in receipt of our services. Caremark is wholly committed to its' customer, developing in line with the cultural changes in the industry and possessing a vision that contributes to real change in our customer's life. This belief is something that is a common thread running through all of our franchise owners, and ultimately, is the basis of their success."
Caremark is a domiciliary care franchise which offers care and support services to individuals within their own homes and their local communities. Caremark franchise owners offer support services to a wide range of clients and organisations within their territory, giving them the maximum opportunity to grow their business to its full potential, while maintaining the highest standards of care and professionalism.
Caremark is now in its fith year of trading and is continuing to grow at an impressive rate in its demanding marketplace. Now with over 60 offices in the UK and Ireland, Caremark is established in its reputation for excellence and quality which continues to strengthen as the network grows. There are now more than 1,600 people employed across the network, providing support services to over 2000 clients - driven by the passion and determination of Kevin Lewis, Founder and Managing Director of Caremark Ltd. Kevin's experience in the industry started 20 years ago when he launched what is now the UK's biggest domiciliary care provider. The most significant difference and the characteristic that gives the most competitive edge is Caremark's responsiveness to change that has been built in to its culture right from its inception.
The knowledge and support provided by Caremark's specialist and dedicated support team allows franchise owners to utilise their many skills to include business development, marketing, IT, finance, training and of course, care. "The support team have been professional, supportive, passionate and dedicated about the brand and the business," says Naz Asghar, Caremark (Stockport), "we were convinced from the very first impression we got from Caremark that we would get the support we needed to operate the business successfully".
Franchise owner profile
Nick and Sam Wellington started their Caremark (Luton and South Bedfordshire) franchise in May 2009, and have since achieved a strong foothold within their local community and are fulfilling their passion to achieve excellence. Caremark (Luton and South Bedfordshire) were awarded the highest possible Care Quality Commission quality rating at their first inspection last month and have already obtained accreditation with their local authority, driving up business and brand strength. Nick and Sam were awarded the "2009 Mark of Excellence" at the Caremark 2010 annual conference, an award based on the evident excellent standards of care delivered throughout their operation, and the external recognition that this attracts. Caremark (Luton) have exceeded expectations, having gone past break-even within their first year of trading, and continue to grow on a month-on-month basis.
"There is dedicated support for all aspects of running a care business and we have a dedicated support manager who has the best experience, having previously run his own domiciliary care business", says Nick Wellington, "By sticking to the tried and tested Caremark system, you have a proven formula for success".