The Rewarding World of Caremark

As one of the country’s leading providers of domiciliary care, Caremark gives franchise owners huge earnings potential and the chance to give something back to the community. Gareth Samuel explores the specifics of this exciting opportunity with a great track-record.

Since its launch in 2005, Caremark has become synonymous with two things: a great business opportunity and high quality home care. This is as true today as it was then, with the franchise opportunity continuing to attract plenty of interest from high calibre professionals seeking a worthwhile investment.

The brainchild of Kevin Lewis, founder and CEO, Caremark, has continued to grow and develop and now has offices throughout the UK, and internationally.

As business opportunities go, Caremark has produced a business model that has remained both relevant and commercial in the evolving world of home care. Two factors which contribute to this are: The model embraces diverse ways of delivering care and support, thus keeping pace with the changing needs of the public it serves and secondly, being competitively priced it has remained accessible to a broad range of potential investors. Commenting on the way the business has evolved in order to remain at the top of the market, Kevin says: “To my mind, every change represents a potential new opportunity for our business and the possibility for continued growth in the network.”

We are today seeing changes bringing new and exciting opportunities to franchise owners. Caremark (Wandsworth’s) MD, James McCallum, is one franchise owner who has recognised that embracing change is the way forward in growing his business. James recently joined national community organising group, Citizens UK, a charity that works with communities to raise awareness of various social issues. Working with members of the care community, comprising care recipients, care workers, care providers and commissioners, Citizens UK has drawn up a Charter of good practice. James met with Minister of State for Care and Support, Norman Lamb MP, at the Citizens UK launch event, ‘Care in the Square’ tea party in Parliament Square. Those attending included care recipients, care workers, care providers, commissioners as well as religious leaders.

Commenting on this new initiative, James McCallum said: “The quality of social care for recipients in the UK needs to improve, and this starts with valuing the important work done by care workers properly and fairly. This in turn will mean society placing a higher monetary value on an hour of social care, which given the current state of public finances, means priorities will need to change. Citizens UK’s valuable movement, rooted as it is in communities, is the best way for these changes in attitudes to come about”.

Caremark (Wandsworth) is part of a UK network of Caremark offices that provide care and support services to people, enabling them to live safely and independently at home rather than having to consider moving into residential care.

Kevin Lewis adds: “The public want and deserve good quality home care delivered by well trained, professional and compassionate care staff, something which we feel passionate about. We strive to continually provide the highest standard of personalised care to all our clients and take pride in our bespoke service.”

He added: “We value our care workers, for their dedication and for the fantastic work they do - their valuable contribution to social care must never be underestimated or overlooked.”

From an investor’s point of view, buying into a reputable brand is vital. There is also the need for honesty and integrity within the organisation – a culture that must come from the top down. A successful network will demonstrate this ethos and will be a clear indicator that the company operates within a culture of honesty and transparency. Marry this up with strong network support and excellent training for franchise owners and their staff and you have a franchise opportunity guaranteed to get a second look.