Cartridge Green launches world’s first unlimited ink subscription
The new service that will change the way people print in the UK
Cartridge Green, Ireland’s leading printing solutions franchise has become the first company in the world to offer an unlimited ink subscription service called Club Cartridge Green.
The service is aimed primarily at home users although it has also proved popular among sole traders and small businesses.
The company began trials of Club Cartridge Green across its 13 stores last year and has now expanded the offering to include an online facility to service households not located near a Cartridge Green store. New subscribers get a brand new multifunction printer and unlimited ink for a monthly payment of only €12.99 for the first year. In the second and subsequent years, that monthly payment drops to only €6.99. Subscribers can also choose to pay annually and receive one month’s free printing.
The pricing for the UK is £10.99 a month in year one, dropping to £5.99 a month in year two.
“The traditional model for home printers has been to sell the printer at a low cost and the ink at a very big premium,” said Cartridge Green’s Director of Franchising Nik Healy.
“We saw customers who were afraid to print what they wanted because they were scared of how much the cost of ink would be. We also saw that the majority of our customers regarded their printer as something they only used when it was needed rather than using it for printing photos or fun stuff such as greeting cards or invitations.”
“We wanted to change the model and make home printing fun for the first time. We wanted people to be able to print what they want, when they want, without having to worry about the cost of the ink.
Our marketing message is inviting people to ‘Be Print Happy’.”
“We see massive opportunities for the Club Cartridge Green offering in the UK”
“For many families this is a traditionally busy and expensive time of year for printing with school and college students printing large volumes to prepare for upcoming exams. Once word began to circulate among students and families that you could get a new printer and unlimited ink for a low monthly cost, the subscriber numbers soared. We expect sales volumes to grow further during the summer months when people realise they can print their holiday photos at home”
“We have doubled the number of subscriptions we had initially planned for and expect to have over 10,000 subscribers within the next six months. With our new online service, orders are coming in from every corner of the country”
Cartridge Green are about to open their first franchised stores in the UK and have been inundated with further enquiries. “We see massive opportunities for the Club Cartridge Green offering in the UK due to the sheer size of the market, coupled with the excellent value unlimited ink for £5.99 a month offers. Our managed print service, Control Print, will also be very attractive to UK SMEs”.
Cartridge Green were the 2012 winners of the Most Innovative Marketing Award at the Irish Franchise Awards held in April beating stiff competition from major franchise brands CeX and Car Medic.
For the second year running they were also nominated for Franchise of the Year (Service), Best Emerging Franchise, and Best Indigenous Irish Franchise.
“Cartridge Green is a new and fresh brand entering the UK. The market is untapped and many of the best territories are still available for single or multi unit franchises. If you are looking for something new, exciting and highly profitable then you should talk to us.”
5 reasons you should consider a franchise with Cartridge Green:
- Innovative, environmentally friendly products and services
- A fresh new brand for the UK market
- The best UK territories are still available
- Unmatched support from passionate, founding franchisors
- A proven performance record
The Franchise Package
Franchise Investment: £59,950 with a quick return on investment. Cartridge Green offers a complete solution that gets your business up and running in less than two months. It includes:
- Unlimited support to help you grow your own business
- Advice on finding the right premises and lease terms
- Staff recruitment support
- Store design and fit-out
- Full training and support for your team
- Operational procedures and store management solutions
- All equipment and initial stock of products required
- Sales training and planning
Ground-floor retail premises, 70-80 sqm
Franchise Owner plus 1 Store Operator