As part of its UK expansion plans, Cash Converters has appointed Chris Powley as its Head of Personal Finance.

The newly created role will include responsibility for all lending activity across the UK, including Personal Loans, Cash Advance and online lending. Powley (pictured) joins Cash Converters from a long career in the finance sector, which included roles as Operations Director for Nortons Finance and Area Director for Lloyds TSB.

Speaking about his appointment, Powley said: “I have had experience working for market leading companies so when the Cash Converters opportunity presented itself, it was an obvious choice. When I met David Patrick, CEO, he talked so passionately about the business I knew it was where I wanted to be.

“The expansion plans he has put in place are both ambitious and attainable and I’m pleased to be working with the corporate head office team as well as the franchise owners to achieve them. In addition I aim to build on the customer service experience as well as expand the Personal Finance area of the business in a compliant fashion.”

Launched in Australia in 1984, Cash Converters currently has a network of more than 660 stores in 21 countries, over 210 of which are in the UK.

Commenting on Powley’s appointment, David Patrick, CEO of Cash Converters, said: “We’re delighted to welcome Chris on board, he’s been with us for four months now and settled into his role. People are at the heart of Cash Converters and we recruit highly motivated and enthusiastic staff who share the values of the company.

“Chris joins at a very exciting time and we are delighted to be able to draw upon his experience to really expand the Personal Finance area of the business. This new role is integral to the continued growth and further demonstrates our number one position.”

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