Cash Generator: Embracing the seas of change
When a navy careers advisor told Colin Paton to make the biggest change he could upon leaving the services, he took it to heart. A month from taking over the Greenock store, and he is looking forward to the challenge. Rachel Spaul interviews
Colin Paton is no stranger to management, so taking over an existing Cash Generator store and its staff shouldn't pose a problem. He is aiming to use the Cash Generator system, with his own personality and experience, to ensure a smooth change over from the previous franchisee.
But running a Cash Generator franchise couldn't be more different from his previous careers in the navy and catering. He says that his main reason for joining the franchise was because he wanted a change. A chance meeting with an old friend, who also happened to be a Cash Generator franchisee, gave him the confidence to make that change.
'My friend Robert showed me the Cash Generator business, warts and all,' Colin recalls, 'and when I had an appraisal with Cash Generator, it mirrored what I had been told. They were honest and open and I felt that I could do business with them, and the more I have got involved the better the partnership has become.'
The Greenock store is one of 80 stores around the UK specialising in new, graded and pre-owned goods, buy-back commissions and cheque cashing services. With three income streams these stores can weather economic conditions much better than traditional retailers.
The Greenock store is trading successfully at present, but as Colin observes, it has lots of potential. When Colin takes over in May he aims to grow the business by 15 per cent in the first year, and to open a second Cash Generator store within 18 months.
'Everyone's really friendly here, it's not like a real job,' says Colin. 'For someone who knows a lot about management but not business or retail, Cash Generator have brought me up to speed on everything from making first impressions with customers to expanding the business. My target is to beat Robert, who already has two stores. I absolutely love the business and am itching to get to work. I'm looking forward to the challenge.'
We are the Cash Generator in Franchising
We are one of the fastest growing franchises in the UK, with a business model that provides three separate profit streams to generate income in most economic climates.
Operating in 80 locations nationwide, we are the most successful Buy and Sell Store group in the UK, specialising in the sale of quality used and new goods. Combined with our instant cheque cashing facility and personal loans, we cover all aspects of retailing - making Cash Generator a business with great growth potential.
Let Cash Generator help shape your future bu contacting us now