10 stores and counting...

Dave Elwood is by far one of Cash Generator's most successful franchisees, owning a total of 10 stores and with additional stores to open in 2011.

Dave has worked hard for over a decade to build up his Cash Generator estate. With numerous stores, Dave is testament to the discount retailer's winning business model. Offering franchisees multiple income streams, the buy, sell and loan concept ensures Cash Generator is a solid business.

"I invested in Cash Generator over a decade ago and have embraced the business whole-heartedly. As such, I have been able to expand in line with the discount retailer, reaching a total of 10 stores in 2010.

"I am still ambitious and plan to open additional stores in 2011, but I also want to invest further in the brand, becoming an ambassador. My aim is to inspire new and existing franchisees to embrace the company's continued growth, ensuring they evolved with the brand to realise their full potential."

Dave Elwood, Cash Generator, Barry, Pontypridd, Merthry Tydfil, Cwmbran, Bristol, Kidderminster, Hereford, Doncaster, Nuneaton, Sheffield