Cash Generator: Unrivalled value for money

Customers nationwide are switching on to the price savings supplied by the pre-owned goods market. Stuart Anderson profiles Cash Generator, a brand at the forefront of the market

Recognising the huge demand for pre-owned goods - including during periods of economic decline or recession - Cash Generator began trading in 1994 combining three distinct income-generators: buying and selling new and pre-owned branded goods, letting customers raise cash on valuable items, and cashing cheques on the spot.

Taking this philosophy that there is value in pre-owned goods, the company is now offering pre-owned franchises through its re-sales programme. Four retail branches are now available for prospective franchisees who are attracted by the Cash Generator concept, but who wish to invest in a business as a going concern rather than go through the initial launch period.

Priority territories for new developments remain available nationwide for prospective franchisees looking to start their business from scratch, all be it with the comprehensive training and support of the franchisors. 'Our proven professional systems and procedures ensure that our franchisees are able to get off the ground quickly with a high impact launch,' points out founder Brian Lewis. 'This is an opportunity to get involved in a retail business that has prospered through both economic upturns and downturns.'

With over 80 retail locations established across the UK, Cash Generator is aiming to grow to over 300 stores within the next decade, and is also looking to begin European expansion. 'This is a highly professional retail operation that has developed an unrivalled reputation for providing its customers with a range of products at value for money prices by staff who deliver friendly and professional customer service,' comments Managing Director Julian Urry. 'We're capitalising on a concept designed to suit a range of potential franchisees, from those with no retail experience through to multi-store business builders. Enthusiasm, dedication and the ability to lead a team create successful businessmen.'