Discount retailer success story

Having worked for Cash Generator for many years at its head office in a number of roles, Neil has witnessed first hand the impressive growth of the discount retailer.

A testament to the exciting future of Cash Generator, Neil has chosen to invest in the brand, opening his first Cash Generator franchise store late last year. His aim is to open multiple stores across the North capitalising on Cash Generator's niche buy, sell and loan concept.

"I have worked for Cash Generator for a long time now, watching the company expand from 30 stores to its current 134 stores. It has been a formidable journey.

"With Cash Generator continuing to grow, I wanted to be part of the company's plans. Discount retail continues to flourish in the current climate and with our commitment to buying and selling nearly new products, consumers can browse leisurely for a bargain with Cash Generator."

Neil Shelbourne, Cash Generator Northwich