Century21 has strengthened its marketing campaign by featuring in SimCity Social, a popular Facebook game.

A spokesperson for Century21 said: “Our presence in SimCity Social will help us reach a whole new generation of social and mobile homebuyers in an innovative way.

“We are partnering with the largest online game publisher, EA Games on the Facebook launch of SimCity Social. Players will see a Century21 office in the game, view our ads and see our branded content.

“We are the first and only national real estate franchise company to launch a campaign on this powerful platform.”

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