The CeX factor
In recent months the retail industry has taken quite a hit, but for one high street brand business continues to thrive through both good and bad times. Here Tiffany Brooking reveals why CeX remains ahead of the competition
Consumers have continued to look for value and convenience, which has driven the growth in online shopping and now every retailer needs an online presence.
Complete entertainment eXchange (CeX) has been trading online since the late 1990s and has developed systems that allow its stores to benefit from online growth.
Its website takes orders 24 hours a day, even while CeX franchisees are sleeping. Orders are packed and picked up daily for distribution across the UK, yet the growth of online still lacks the convenience and trust of selling your goods for same-day cash in a store with fixed prices. With CeX, customers are also able to exchange and upgrade on the same day.
As CeX trades in second-hand electronics, the importance for customers being able to inspect goods before they pay can not be underestimated. Trading in second-hand means CeX’s prices are cheaper than new. This differentiates CeX from new retailers and means it is far less susceptible to show rooming, which is trying a new item in store before buying cheaper online.
CeX is the only branded second-hand entertainment chain in the UK. Our exclusive focus on second-hand means we are experts with nearly 21 years’ experience in buying and selling electronics and digital entertainment products. The growing need to recycle puts CeX in a unique position where customers can sell their unwanted gadgets for fast cash in a friendly and fair environment as our prices are fixed and published on our website.
High street opportunities
Favourable rents are becoming more common – retailers have more buying power as a result of vacancies in terms of up-front incentives and attractive deal over a longer lease term. The CeX Property Team has negotiated some fantastic terms for its franchisees.
The CeX brand is publicly acclaimed as a technology and entertainment specialist. It has over 20 years’ experience and a whole support team of experts to ensure you succeed.
It’s a partnership with a track record that reaches around the world, trading in four continents. CeX has seen most problems and can share the solutions so that partners can grow and enjoy its success.
In 2012 CeX opened 42 stores in the UK and 64 globally, with plans to build on this and have an even stronger 2013. TFM