Going global with Halal

These days, we all have less time for meals and quick service restaurants (QSRs) are setting the franchise world alight globally. The Franchise Magazine introduces Chicking, a globally successful QSR franchise actively looking for UK partners.

Since opening the doors of their first outlet in Dubai, UAE, during the year 2000, Chicking has grown into a highly popular and in-demand QSR that serves customers across six countries and more than 80 outlets. This dynamic growth was achieved by understanding that being a fully Halal QSR not only focuses on the sourcing and supply chain of products, but on the whole end-to-end experience, which includes overall hygiene and safety throughout the whole process.

It is this dedication to top quality products and a world-class experience that quickly catapulted Chicking into ever-growing popularity, currently serving more than 500,000 customers per month. Their loyal and rapidly growing fan base appreciates the fact that Chicking offers an exciting menu that is at the forefront of food innovation and inspired by taste cultures from around the world. Their selection includes varieties of grilled or fried chicken, burgers, sandwiches and wraps. It is this infusion of tastes, coupled with an outstanding and inviting environment catering to a much wider audience than were traditionally targeted by QSRs, that makes Chicking the perfect choice, no matter where you are.

So what is it that sets this franchise apart from its competitors?

The franchise system, run by BFI Management DMCC (Dubai Multi-Commodities Centre), Chicking’s global franchise management division, is one of the most exciting and innovative systems to emerge in recent years.

Fully aware that the future of the brand is also determined by the dedication, creativity and co-operation of its franchise partners, the Chicking franchise programmes enjoy top priority. The franchise model offers a comprehensive and cost effective solution for a potential franchise owner to easily step into the world of entrepreneurship. The low start-up cost, combined with the excellent support towards franchise owners, is what really makes Chicking such an in-demand concept. With more than a decade of operational experience in the QSR market and with the product offering receiving industry-wide acclaim, it is no wonder the franchise has become such a success globally.

Why the sky is the limit

For Chicking, the past decade of achievements marks merely the beginning of its journey, one that it hopes will result in becoming the leading global halal QSR brand, as they plan to accelerate growth aggressively by establishing more than 1,000 outlets in 25 countries all over the world by the year 2025. The sky really is the limit with Chicking. With each passing year they are increasing their reach into more and more countries and they are determined not to stop until they have made their mark all over the world. Their franchise program will play a key part in achieving this goal and Chicking is keen to involve more franchise owners as part of their continued success story.

So tap into a franchising system that has been formulated, tried and tested with one objective in mind - to make you profitable.