A smashing summmer for ChipsAway!

It has been a tremendous summer for one of the UK’s leading automotive paintwork repair brands ChipsAway. The brand has smashed all previous records, with the franchisor generating an unprecedented level of demand in terms of repair leads for their UK-wide network of franchise partners, as a result of a major investment in ongoing, national marketing activity including TV advertising and extensive online exposure!

In the past three months alone, ChipsAway has managed to generate well over £10 million worth of repair leads for the network (up almost 300 per cent compared to before TV started), but they have also seen website traffic increase substantially by 17.3 per cent compared to the same period last year.

“It has truly been an exceptional summer for ChipsAway and we intend to carry the trend onwards and upwards!” said Lidia Benvie-Ferreiros, Group Marketing Manager. “We understand how important it is to be visible and engaged with our online audience and accordingly have developed an integrated marketing campaign concentrating on Search Engine Optimisation (SEO), social media, Pay Per Click (PPC) and TV advertising, which is proving extremely successful, with repair enquiries at an all-time high. It really is a very exciting time to be part of the ChipsAway network!”