A YouGov poll has confirmed the brand best known to the British motorist for automotive paintwork repairs is ChipsAway, the company reports.
In the poll almost half (46 per cent) of those who named a brand said ChipsAway. As well as this, 67 per cent of motorists questioned indicated that their car had damage that was suitable for a ChipsAway repair.
Commenting on the key findings, Tim Harris, Chief Executive at ChipsAway, said: “YouGov is a well-respected indicator of views and attitudes across Britain, and we’re delighted to discover that awareness of the ChipsAway brand is up again this year, with 46 per cent of motorists who named a paintwork repair brand citing the ChipsAway name – an increase of over 50 per cent compared to last year*. This is without doubt due to the combination of high profile national advertising, including a new TV campaign, as well as word of mouth recommendation to others from happy customers – a major source of new business leads for our franchise owners.
“With approximately 34 million vehicles on the road, we estimate – based on these YouGov findings – that around 22 million of these require our services. Of course, we already knew that ChipsAway enjoyed a massive, constantly replenishing pool of customers, but it’s great to have the scale of the opportunity confirmed in this way. Our focus going forward will be to continue to build up awareness of our brand and promote the unique service we offer, to achieve wider recognition and generate more new business leads for our network.”
*46 per cent in 2012 compared to 30 per cent in 2011.
Published: 6 December 2012
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