ChipsAway launch national TV campaign
One of the UK's leading automotive paintwork damage and repair franchises ChipsAway is gearing up for its longest ever high-profile TV advertising campaign.
The company has announced 2012 as another record year, with an average of £85, 000+ worth of repair opportunities being received per franchise territory last year.
Marketing Director Robin Auld said: "ChipsAway's TV advertising has generated record numbers of repair opportunities for the network over the years, we continue to refine and optimise our campaigns for maximum results and this year we're extending the coverage so franchisees will benefit from seven months of TV advertising - Spanning from March through to September."
Since the launch of their TV advertising the ChipsAway brand has seen the demand rocket by 235 per cent according to Auld.
Auld continued: “TV is part of a wider mix of national marketing activity, including search engine marketing which continues to perform extremely well for us. Our most recent market research showed that not only is ChipsAway brand leader in its marketplace, but that it also has over 600% more recognition from motorists than our nearest competitors, demonstrating the success of these national campaigns to date!”