Business accelerates for ChipsAway franchise owners
A strong focus on national advertising and increasing brand awareness is paying off big time for automotive paintwork repair specialists ChipsAway.
ChipsAway has seen new customer leads rocket since the launch of its TV advertising campaign last year and according to Chief Executive Lloyd Evans, ChipsAway franchise owners are feeling the direct benefits with a growing number determined to build bigger management style businesses.
London based Hussein Hussein is a prime example. Hard working, ambitious and focused, he launched his ChipsAway franchise 14 months ago and is already seeking premises to enable him to open a ChipsAway CarCare Centre.
“I was attracted to ChipsAway in the first place because of the strength of the brand,” Hussein explains. “I looked at similar opportunities, but ChipsAway was the clear choice – there is a great support structure and the name is well recognised in the marketplace. Coming from a corporate background, I understood the value of an established brand, a commitment to marketing and constant communication with customers. That’s why I chose ChipsAway – and my decision has more than paid off!”
Having done his research, Hussein attended a ChipsAway Open Day and found himself increasingly impressed with the ChipsAway operation. “The senior management team were highly professional and very approachable. There was a welcoming family atmosphere, which was underpinned by a ‘can do’ culture, which really appealed to me,” he says. Once his comprehensive training was complete, Hussein enjoyed an excellent launch promotion and, with the unstinting support of his franchisor, has continued to be busy ever since.
“My business has really taken off,” he confirms. “My fantastic launch ensured that I had plenty of work from the outset and through a combination of regular customers, word of mouth referrals and constant local marketing activity, I have a rapidly-growing customer base.”
Committed to excellent customer service, Hussein finds the biggest challenge is balancing the various demands on his time – completing repairs, responding promptly to new enquiries, following up estimates and planning his local marketing activity.
“The only factor limiting my continued business expansion is time,” he says. “Currently I’m at full stretch, that’s why I have decided to open a ChipsAway CarCare Centre (a fixed base workshop) as soon as possible. Then I will be able to process many more vehicles and, therefore, increase my income. My overheads will obviously rise too, but there is certainly plenty of work out there, and I know that with the continued support of ChipsAway and a commitment to further marketing, I can generate enough work to enable me to take on an employee and start to build a much bigger business for the future.”
ChipsAway is a leading brand in mobile automotive paintwork repairs, fixing minor damage such as scratches, bumper scuffs and kerbed alloys within a matter of hours and at a fraction of the cost of traditional body shop repair methods. Established over 16 years ago, ChipsAway has more than 350 specialists in successful operation across the UK and a network of Master Franchisors worldwide. Yet, with 34 million cars on the road and over 17 million repair opportunities each year, ChipsAway estimates it currently only meets three per cent of potential market demand.
Reported by Megan Dunmore