Record-breaking summer for leading franchise brands
While it may not have been the best of summers weather-wise, the record breaking results achieved earlier this year for leading franchises ChipsAway and Ovenclean have once again been smashed this summer! This is great news for both networks of around 400 franchise owners in total, who are enjoying higher demand for their services than ever before!
For ChipsAway, the UK’s leading automotive paintwork repairers, the substantial TV advertising activity, which is integrated with an extensive online marketing programme as well as social media, has generated an amazing ROI – with well over £11.5m worth of repair enquiries being sent to the network over the course of the three summer months alone. Not only this, but for the first time ever, head office distributed more than 23,000 customer repair enquiries to the network in just one month – the highest level of demand the brand has ever seen!
For Ovenclean, whose inaugural TV campaign kicked off in February this year, the results also speak for themselves, with an increase in demand for the UK’s leading and original oven cleaning specialists of a staggering 40 per cent! The extensive work done to increase its presence online via SEO and pay per click advertising has also made a huge impact, with website traffic up by a phenomenal 50 per cent! Marketing Manager, Lidia Benvie-Ferreiros couldn’t be more pleased with the results: “We’ve really had a truly fantastic summer in terms of demand creation for the networks, but our work won’t stop there!
We will now take time to comprehensively analyse the results and use this data to help inform our decisions regarding next year’s overall marketing activity and implementation. We’re not ones to rest on our laurels, and although we’ve had great results, it doesn’t mean we can’t achieve better – which of course is our aim for 2016!”