TV campaign leads to record demand
Leading automotive paintwork repair franchise, ChipsAway, has already reported record YTD figures for 2013, with its longest ever running high-profile TV advertising campaign in full swing.
Last month alone, overall demand for the ChipsAway service surpassed all expectations, with over £3 million worth of repair opportunities received through their 24/7 call centre and website. As Marketing Director Robin Auld explained, it is down to a carefully developed national marketing strategy, which includes extensive TV coverage.
"ChipsAway's TV advertising has generated record numbers of repair opportunities for the network over the years," Auld Commented. "As we continue to refine and optimise our campaigns for maximum results, we've already seen a 53 per cent increase in enquiries coming through from TV alone this year. What's more, the extended coverage means that our franchise partners will benefit from a total of seven months of TV adverts advertising in 2013 - which started in March and will run straight through to September.
"Since launching TV advertising, the brand has seen demand rocket by 255 per cent. Appearing on a range of digital channels, ChipsAway's TV campaign is a major investment, which has been made to support the franchise network, raise brand awareness and generate new business through high impact promotion of ChipsAway's services to consumers nationally.
"TV is part of a wider mix of national marketing activity, including search engine marketing, which continues to perform extremely well for us. Our most recent market research showed that, not only is ChipsAway the brand leader in its marketplace, but it also has over 600 per cent more recognition from motorists than our nearest competitors, demonstrating the success of these national campaigns to date."
ChipsAway is one of the most successful franchises in the UK, with around 300 specialists in operation nationwide, as well as a network of Master Franchisors overseas. Using its unique repair system, ChipsAway continues to dominate in the 'on-the-spot' minor automotive paintwork repair sector.
Franchisees operate from professionally liveried ChipsAway vehicles, customised into fully equipped mobile workshops, with the opportunity to expand rapidly into a major management franchise with multiple vehicles, territories and CarCare Centres.