Hotel group appoints UK Franchise Sales Director

Choice Hotels Europe has appointed James O'Brien as new Franchise Sales Director for the UK. With the necessary experience and specialist knowledge of the franchise and training industries in the UK, James' role will be to introduce new franchise partners to the Choice Hotels Europe system and to help existing franchise partners expand their hotel portfolio.

For the past two years, James has been Managing Director for the UK and Northern Europe at Business Education International, where he was responsible for the sale and support of Master Franchise Licences. Prior to that, James worked at Pitman Training Group for 11 years where he worked his way from Project Manager coordinating brand conversion of an existing franchise network to Pitman Training all the way up to Managing Director. James' early career was in hotel management with Ladbroke Hotels/Hilton Hotels.

Stuart Leven, Director of Sales and Marketing, comments: 'James was an ideal candidate for the position: an experienced and credible Director with several years at Managing Director level supplemented by several years at Operations Director level.'

James comments: 'I am very excited to be joining Choice Hotels Europe at this time as there are many excellent initiatives that we are working on that will benefit our franchisees tremendously during 2006 and beyond.'