Comfort Keepers

If you're searching for a more rewarding career, a Comfort Keepers franchise could be the perfect solution. Megan Dunmore reports

Thousands of people are deserting the commuter queues each year and making the life-changing decision to start a business for themselves. For some the driving motivation is to do something that really makes a difference to other people's lives. Many of these people are already working in 'caring' roles, while others are in jobs which they feel are not valued. Ultimately, their work simply fails to deliver the job satisfaction they long for.

With an impressive track record in the US and Canada, this people focussed 'caring' franchise has recently been launched in the UK, with new opportunities for the right people, right now. Comfort Keepers offers you the chance to own a business that combines high earnings potential with the prospect of improving the quality of people's lives.

The Comfort Keepers franchise is a new concept in elderly care services, providing companionship and other support services primarily to elderly people who wish to live independently in their own homes.

Developed in the USA, Comfort Keepers was founded in 1998 by a Registered Home Health Care Nurse and her husband, who recognised the need at first hand. Today, Comfort Keepers has around 480 franchises in operation, including a highly successful Master Franchise in Canada, providing non-medical care at home to thousands of people who need this service - one person at a time. Now the concept has been introduced into the UK, with the launch of the Comfort Keepers Master Franchise, based in Surrey.

There is massive market potential for this franchise, with over 9.5 million senior citizens in the UK, and that figure projected to increase by 27 per cent by the year 2025. Already, 5.2 million people provide unpaid care in England & Wales, with people in their 50s most likely to be providing that care, and 21 per cent doing so. Over 225,000 people who provide 50 or more hours of unpaid care per week state that they are 'not in good health' (source: Census 2001, Office of National Statistics).

According to Comfort Keepers Franchise Development Director Ray Hays, the experience of the UK is similar to that of the US: an aging population, with longevity bringing problems of loneliness and isolation for older people and a collection of different pressures for their families.

'Comfort Keepers' services - which range from a simple 'TLC' phone call or a friendly chat over a cup of tea to light housework, shopping errands and even around the clock companionship - have proved increasingly popular in the United States and Canada, and I believe the concept will quickly take root here in the UK.

'As in the USA, an increasing proportion of the UK population are elderly, and the majority live alone. This has created a fertile and rapidly expanding new industry for care providers such as Comfort Keepers, which offers an entrepreneurial path to build a business which touches people's lives. In essence, our philosophy is 'success through caring'.'

This is an exciting new franchise with tremendous potential, already attracting considerable attention in the marketplace, so if being part of an exciting new venture with a proven track record appeals to you, and true job satisfaction is a priority, contact Comfort Keepers and find out just how you can make a real difference!