Leonidas Western Europe Sales Manager Marina Warras comments: 'Franchisees will benefit from comprehensive ongoing support. This includes help with marketing, packaging, seasonal promotions and special occasions, use of an architect and suppliers in Belgium. Every franchisee will also be put on a one-week intensive training course prior to opening their store. At the moment we have 40 outlets on the outskirts of London or within shops in London. However we wish to increase our visibility nationwide and would like to open shops in other UK major cities.'

Established in 1930, Leonidas has grown to a network of 1,400 shops worldwide and has over 150 different varieties of chocolate all made from natural ingredients with no added preservatives. A family run business with a high quality product, at a medium price point it offers an excellent choice to discerning franchisees who can see the continuous growth of demand for good chocolate, currently being met by Hotel Chocolat.

Published: 24 November 2008

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