Cookerburra Oven Cleaning Services
Ongoing research and development to aid franchise network growth is a top priority for Cookerburra. Recent advancements unveiled at this year's conference will help franchisees market their services more effectively, speed up data entry, aid customer invoicing and bring greater credibility to each franchisee's business.
The annual conference brings the network together giving franchisees the chance to share ideas and successes. It is also an opportunity for the franchisor to impart information to franchisees and to offer up new ideas and ways forward for the future.
Managing Director Mike Holloway kick-started this year's presentations with his talk on 'Stealth Marketing' and how to use customer feedback forms to identify customer drivers.
Steve Jarvis, Director of Quinata software developers, provided an update on developments to the COBBA software, which includes improved efficiency and information inputting. He also explained how the software could be used as a marketing tool, for invoicing, and for personalising letters.
Next to take the podium was Ian Dow, a representative from Streamline. He introduced franchisees to a new debit/credit card system: 'We have trialled the system in Reading and it works very well. I believe that just having the debit/credit symbols on your stationery would give tremendous credibility to each business and give customers another payment choice.' Web page designer Peter Seymour launched the new-look Cookerburra web page and highlighted developments made to the secure franchisee section of the site. He suggested: 'The biggest development I feel is the area where you can input web links to other complementary businesses such as cleaning firms.'
'Creating Raving Fans' was the title of Marketing Consultant Steve Mills' presentation. 'Steve is always an inspiration when he talks,' Mike praised. 'He neatly summed up the Cookerburra philosophy: 'if you always do what you've always done in the past, you will only get what you have got'. His talk was excellent and inspired the conference in moving forward. This is the second time I have heard his presentation and both times I have learned something new.
'Ian Watt, Edinburgh franchisee, concluded the presentations with an excellent talk on how he markets his business through awareness days incorporating: developing a database of follow-up leads, enhancing customer awareness, distributing leaflets,making appointments and above all having fun.'
Option 1 - Management Franchise - Guaranteed support
Our training programme will have you up and running fast. Our guaranteed support will keep you going. Ian and Sue Watt chose Option One. After just two years they have a multi-van franchise and they're still growing! Here is what they think of Cookerburra:
"I am happy to say that Cookerburra has more than lived up to our expectations. We have never had any regrets about our decision to take the franchise. Mike and his team have been very easy to work with and are always there to help. We began with a pretty ambitious business plan and we are meeting it! We now have three vans and are building an expanding and profitable business thanks to support that has never been less that great." Cookerburra franchisees, Ian and Sue Watt
Option 2 - Fast Track Management Franchise - Your business future secured
The potential of Option 2 is enormous. Our target is that after just four months you will be beginning to operate two vans. By the end of your first year you will be training your third employee and will be operating in 'hands off' mode. Within 18 months you should have a rewarding four van operation firmly in place. By implementing our unique marketing strategies you can be sure of repeat business plus plenty of referred leads, right from day one.