Franchising as a business format naturally lends itself to family franchising, as in most cases training and support is extended to spouses and partners. Cookerburra, a family run business itself, has already recruited a number of couples and has recently set up franchises for the next generation of existing franchisees.
Take Kelvin Grossmith for instance. He signed up to Cookerburra Southend having got a feel for the business working for his father Bill (Wickford franchisee) on Saturdays. 'I was feeling under pressure at the bank where I worked and wanted to be my own boss,' he reflects.
'Dad suggested I look into franchising and I saw that it was a good opportunity. I was immediately struck by Cookerburra's uniqueness - it was the best thing I ever did.' Scarborough franchisees John and Yvonne Dennis have also recognised the value of working with family members and have brought John's brother Paul into the business.
As a home-based, hands-on business involving being on the road cleaning ovens, selling and administration, the roles can easily be shared among family members making best use of everyone's skills. For example, Cheltenham franchisees Kelvin and Jeanette Cornish have capitalised on Jeanette's secretarial skills by allocating all administrative tasks to her, while Kelvin concentrates on meeting clients and managing the business. Kelvin's stepson Neil (pictured left, with Kelvin) has also recently joined the business and is getting to grips with the oven cleaning process, in order to take control of the Swansea operation.
Working as a team has certainly paid off for Kelvin and Jeanette, who were recently awarded the Cookerburra 2005 New Franchisee of the Year Award in recognition of their business success, which saw two vans on the road within 8 months. 'The business got off to a great start, with 16 bookings taken on our launch day, and has been going well ever since,' Kelvin relates. 'The support has been very good with updates, administration and IT support, but Cookerburra have also allowed us to run the business without too much interference. We're planning to continue growing the business by winning more work throughout Gloucester through maintaining our high standards.'
Founded in 1993 by David Dymond and Mike Holloway, Cookerburra has grown into a nationwide franchise network of 25 franchisees, many of who run the business with husbands, wives or partners. 'We're already halfway towards our goal of 50 franchisees, with the majority managing multi-van operations,' concludes David. 'We're searching for more candidates eager to replicate this success elsewhere in the UK.'
Option 1 - Management Franchise - Guaranteed support
Our training programme will have you up and running fast. Our guaranteed support will keep you going. Ian and Sue Watt chose Option One. After just two years they have a multi-van franchise and they're still growing!
Here is what they think of Cookerburra:
"I am happy to say that Cookerburra has more than lived up to our expectations. We have never had any regrets about our decision to take the franchise. Mike and his team have been very easy to work with and are always there to help. We began with a pretty ambitious business plan and we are meeting it! We now have three vans and are building an expanding and profitable business thanks to support that has never been less that great." Ian and Sue Watt
Option 2 - Fast Track Management Franchise - Your business future secured
The potential of Option 2 is enormous. Our target is that after just four months you will be beginning to operate two vans. By the end of your first year you will be training your third employee and will be operating in 'hands off' mode. Within 18 months you should have a rewarding four van operation firmly in place. By implementing our unique marketing strategies you can be sure of repeat business plus plenty of referred leads, right from day one.