Franchise Brands is backed by Stephen Hemsley and Nigel Wray who both have extensive experience in the franchising industry, which includes Domino’s Pizza, as well as substantial investment portfolios.

Following the recent announcement from Franchise Brands that it is seeking acquisitions ahead of a potential Initial Public Offering on the AIM market of the London Stock Exchange, Choudhury’s newly-created role will provide a focus and point of contact for the external growth strategy.

Choudhury brings with her a depth of experience and expertise from her career which spans over 25 years in finance and corporate strategy. She has been a director of Franchise Brands since the Group’s establishment in 2008.

Commenting on her new role, Choudhury said: “I am looking forward to meeting colleagues in the franchising arena to see if the combination of Franchise Brands’ capital and expertise can assist other franchise businesses with their expansion plans. Of particular interest are businesses in the B2C service sector, but the key criterion for an acquisition prospect is a compelling proposition from which franchisees can be successful.

Stephen Hemsley, Chairman, explained: “Our strategy is to expand our portfolio of businesses with the acquisition of a number of other franchises which could benefit from the central services of Franchise Brands, thus allowing our franchise partners to focus on expanding their own businesses.

Our ideal investment opportunity would be one which has successfully established itself but where there is significant potential to grow the network. “Franchise Brands has a lot to offer franchisors. If they are passionate about their business and are fully engaged with our vision, they will fit well with Franchise Brands and mutual profitability can be enhanced as a result”.

Published: 27 November 2014

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