Growing in the crunch Daily Poppins franchisees achieve upward growth

Daily Poppins' domestic cleaning services are now viewed as a necessity by its growing customer base, who appreciate its franchisees' strong commitment to customer service combined with the time-saving high quality service provided by its cleaning staff

Daily Poppins franchisees are continuing to succeed despite the downturn in the economy. According to Managing Director Nigel Bearman the ongoing success of Daily Poppins during the credit crunch has shown that many people now no longer view domestic cleaning services as a luxury but instead as a necessity. Nigel highlighted the fact that a franchisee that was launched during the economic slow down in February this year has seen a growth of £8,000 per month, which is 40 per cent above their target, within five months of trading.

It is not only new franchisees that are doing well in the credit crunch, but also existing franchise owners. For example, Daily Poppins' Southampton-based franchisee Clemence Munadzo, who launched his franchise in 2006, has seen a growth of £20,000 per month.

Nigel is aiming to repeat this success with the launch of the brand into the Republic of Ireland and although Daily Poppins is looking to grow the brand, Nigel is still keen to keep a hands-on approach to the expansion of the franchise network. 'Up until this point I have taken the brand forward myself,' he says. 'Now that we are expanding I still want to keep a personal approach that has separated us from some other similar companies. I have built, and will continue to build, good relationships with franchisees to make sure that they are successful.'

In addition to the personal support provided by Nigel, Daily Poppins also offers franchisees a solid support structure. The support that the Daily Poppins head office provides includes ongoing development and innovations of the company's system software to ensure the daily running of the franchisee's business is as efficient and productive as possible. The head office supplies technical support with the computer software package and visits the franchisee for ongoing analysis and review of the business in order to provide the best possible advice and guidance to enhance profitability.

Furthermore, Daily Poppins has strategies in place to ensure that its franchisees are up to date with the current information on both the company and the industry. For example, the company has an ongoing research and development programme in place so that franchisees are at the forefront of relevant information and organises meetings for franchisees to exchange ideas and communicate relevant information.

Founded in 1997, Daily Poppins provides a domestic cleaning service on a weekly, fortnightly, or monthly cycle or as a one off cleaning service. This is a management opportunity, which will involve franchisees recruiting and retaining cleaning staff, as well as dealing with customers. For a franchise fee of £15,995 plus VAT the Daily Poppins franchise package includes an exclusive territory, a tried and tested business model, operations software, stationery, training and ongoing support, corporate dress, all the relevant cleaning equipment and materials needed to efficiently launch a business, corporate vehicle livery and a comprehensive operations manual.

In order to aid the brand's expansion across the UK and Ireland, Daily Poppins is looking for potential franchisees who have strong people skills, are comfortable building and leading a team of employees, are able to follow a proven business system, have a good work ethic and who are able to raise the capital needed. For those who match the qualities needed and who are interested in owning a domestic cleaning service business then this could be the perfect opportunity to join a business that is continuing to succeed despite the credit crunch.

Reported by: Derin Ibrahim