Detail Clean

Detail Clean is offering well-organised, honest, and self-motivated people the opportunity to build a business under its professional umbrella providing high levels of customer service to commercial and domestic clients.

The UK cleaning industry is expected to continue on its growth path with contract cleaning in particular expanding alongside the business service sector, according to an industry review by Market & Business Development. 'MBD anticipate year-on-year growth within the contract cleaning market in the UK,' the report verifies, 'with overall growth of 10 per cent expected to take the market to a level of £5459 million in 2009.'

This is great news for franchise companies such as Detail Clean, which has taken advantage of the sector's reputation for variable customer service to develop a concept based on providing impeccable reliability and a consistently high and professional service.

Identifying common complaints about industry service standards and exceeding customer expectation is the basis of Detail Clean's success over the six years it has been trading. Franchising has been identified as the most suitable method for expanding the business nationwide whilst maintaining these standards. Detail Clean is offering well-organised, honest, and self-motivated people the opportunity to build a business under its professional umbrella managing both commercial and domestic cleaning contracts.

'The market is growing enormously and we are growing the business to meet demand,' explains Detail Clean Managing Director Sandra Leggett. 'We feel that franchising is a suitable method of expansion and through it we are providing opportunities for potential businesspeople to become part of an industry estimated at around £11 billion. Our ultimate aim is to provide comprehensive and exemplary services to customers nationwide and a network of fully equipped franchisees is the best option for achieving this.'

Exemplary service is applied to all aspects of the Detail Clean package including projecting a professional image through sign-written vehicles, uniformed staff, own-branded products, 100 per cent reliability, and a vehicle management system for monitoring the position of each cleaning team. 'We were - as far as we know - one of the first domestic cleaning companies in the UK to adopt a Vehicle Management System,' Sandra confirms. 'This system remote manages the position of every vehicle through tracking devices to allow confirmation of arrival times, reduce insurance costs, provide detailed directions for cleaning crews, and eliminate unauthorised breaks and vehicle use.'

The franchise programme has been developed under the experienced guidance of Paul Hague, Senior Franchise Consultant with Franchise Development Services, and Detail Clean is ready to support its first wave of franchisees in their quest to become successful business owners.

'Detail Clean has put considerable effort into developing its exciting franchise and I am very pleased to have helped the company through to launch,' endorses Paul. 'Its own business has done extremely well and its franchisees have a great opportunity to build very good businesses for themselves.'

The company provides full and ongoing support for franchisees, starting with three days of classroom training covering sales and marketing, recruiting and managing staff, administration and customer service. This is complemented by a further five days of hands-on training at a company branch. 'Franchisees are then ready to launch their businesses,' Sandra continues, 'and we spend six more days assisting at their office pre- and post-launch to vet, hire and train staff, begin marketing and supervise their first cleaning jobs.'

The support package includes a helpline facility, regular visits and communications from head office, research and development, new product testing, national marketing, newsletters, and group meetings to encourage the exchange of ideas.

Franchisees can maximise the potential of their territories by targeting both the domestic and commercial cleaning markets. 'We're all busier than ever before and people are more than happy to use professionals to relieve them of their chores,' adds Sandra. 'Having a professional cleaner is no longer a status symbol restricted to a minority of households, but rather a normal part of many people's lives. Working couples, single people, new and expectant mothers, the elderly, and people who simply don't like cleaning are all customers.'

Commercial customers include estate agents, health and fitness clubs, nightclubs, new builds, offices and business units. 'The commercial sector is an ever-growing market and you'll be surprised at the varied requests you get,' Sandra adds. 'A clean working atmosphere maximises productivity and reduces costs.'

In addition to honesty and self-motivation, candidates must possess drive, ambition, good communication skills and leadership qualities. Concludes Sandra: 'If you're an eager entrepreneur keen to join a professional brand with a cleaner reputation, we're waiting for your call.'

Reported by Rachel Spaul