'We offer a unique breadth of service supplying new, reconditioning and fitting all types of vehicle radiators to the public and trade in a specialist area of the Automotive business,' reveals Director Yvonne Carter. 'There will be no competition for our franchisees, who will need to educate the market and build relationships with trade customers. We have had a huge amount of interest in this opportunity since we launched.'

The company is seeking prospective franchisees who are practical, have a passion for vehicles and good communication skills. 'Our in-depth training will enhance the franchisees' existing skills and develop new ones enabling them to provide the specialist service Dial-A-Rad has given since 1981,' adds Yvonne. 'A lot of the business is emergency sales, so sales skills are not so important. Over the next 12 months we plan to launch 10 franchisees. Once we have these in place there is huge potential for us to win national business.'

Published: 13 June 2007

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