"Helping clients achieve their targets gives me great job satisfaction"
Following the launch of her franchise in September 2009, Pippa Moore is enjoying the freedom of being her own boss and building her business at her own pace. She reveals why Dietcare was the right investment for her
Franchise owner Pippa Moore has not looked back since she decided to invest in the Dietcare franchise last year. Five months on, Pippa is hard at work establishing her business and is enjoying every second of her newfound freedom.
"Operating a business that helps people lose weight the healthy way is very rewarding," enthuses Pippa. "My territory has huge potential, once the business is established I plan to run it on a full-time basis and run clinics in every city within my area."
Celebrating her 40th birthday was the catalyst that prompted Pippa to change careers and explore the notion of becoming self-employed. "It suddenly dawned on me that I had worked for someone else all my life, and what I really craved was the opportunity to take control of my own life and decide the hours I worked," reveals Pippa. "I knew then that becoming my own boss and running my own business was the answer."
Pippa's constant battle with her weight combined with her background in nursing and as a clinical trainer and lecturer for a medical company, persuaded her to invest in a weight-management franchise. "I have always struggled with my weight," affirms Pippa.
"So I knew I had the potential to make a great diet advisor because I can empathise with the clients, by drawing on my own experience of losing weight and then trying to maintain it.
"Dietcare appealed because it is a genuine, ethical franchise opportunity. While I did seriously consider a different weight management franchise, Dietcare was far superior in terms of staff professionalism, business concept and available territory."
Established in 1976 by nutritionist Norah lane, Dietcare began franchising in 1992. The role of the franchise owner is to arrange one-to-one consultations with their clients and to provide guidance while the clients follow their own tailored diet plans created by the dietetic team at head office.
Following a long discussion with Dietcare's Franchise Director Steve Sykes, Pippa arranged to sit in one of Norah's diet clinics, in order to get a feel for the business. "Attending the clinic and seeing Norah in action confirmed my thoughts, that Dietcare was the right franchise for me," says Pippa. "Norah is a very inspirational woman and I could tell that she was incredibly passionate about the business and helping people."
Before Pippa launched her franchise, which covers Tayside and Fife she attended a comprehensive two-week training course. This covered all aspects of running the business as well as a Royal Society for Public Health (RSPH) exam. "The training was excellent and provided me with the tools and knowledge I needed in order to run the franchise effectively.
"I love the fact I can grow my business at my own pace with the ongoing support of Norah and head office as and when required. I must admit, the thought of turning my back on a monthly salary was scary at first, so the fact I am able to run my franchise on a part-time basis initially, alongside my job as a clinical trainer and lecturer, while I find my feet is comforting.
"I really enjoy running my Dietcare franchise, helping clients achieve their targets gives me great job satisfaction. I run my clinic on Friday evenings and Saturday mornings and have six active dieters on the books. My next project is to promote healthy eating within the workplace by encouraging local businesses to let me advise and help their employees with any weight issues."
Interview by Jess Sturman