Make money helping people shed pounds

Dietcare is looking for franchise owners to continue its nationwide expansion and help curb obesity in the UK

Obesity and its related health problems are a growing problem in the UK, with 24 per cent of the adult population now classified as obese*. Although people are becoming more aware of the importance of healthy eating and regular exercise through the government's Change4Life initiative and reality TV shows such as Supersize vs Superskinny, more needs to be done to rectify the situation.

Weight management clinic franchise Dietcare is eager to capitalise on this growing demand for a quality weight management service and is looking to continue its nationwide expansion. Established in 1976 by nutritionist Norah Lane (pictured, above), Dietcare began franchising in 1992. To date the brand has 15 franchise owners operating in its network.

Norah comments: "I am a qualified nutritionist and have suffered with weight problems when I was younger. I wanted to help people lose weight the healthy way - without the aid of faddy diets, meal replacement products or diet pills - so decided to launch my own weight management clinic. Dietcare is not just about losing weight - it is also about maintaining a healthy weight by following a tailored diet plan. In turn, this can eradicate health complaints such as diabetes and reduce the symptoms of others such as polycystic ovary syndrome.

"Our franchise can be run on a full or part-time basis so it is an ideal investment for mothers looking to juggle a career with childcare. We train our franchise owners to support and motivate the slimmers on a one-to-one basis, ensuring they achieve their weight loss goals. The head office dietetic team prepares the diet plans to ensure they are safe and nutritious."

Dietcare offers all prospective franchise owners the opportunity to 'road test' the concept with its 'Day in the life of a diet advisor'. This involves prospective franchise owners attending an existing franchise owner's clinic and sitting in on the consultations to get an idea of what running the franchise entails on a day-to-day basis.

As part of the franchise package, every franchise owner has a copy of the operations manual and attends a two-week residential training course. This covers everything the franchise owner needs to know in order to run the business and concludes with a Royal Society of Public Health examination.

Franchise owner Gill Meetoo joined dietcare in January and loves her newfound freedom. "I love helping people - running the clinic gives me great job satisfaction," enthuses Gill (pictured, left). "I rent a room in a physiotherapy clinic in Rochdale and since June, when I took over an existing franchise, I have rented a room in a Chiropractors clinic in Oldham. I have 25 clients and divide my time between both clinics each week.

"I am looking to move my business into a high street shop front premise. This will increase brand exposure and will put me in a position to offer Saturday morning appointments to my clients.

"Before I joined Dietcare I worked in sales and marketing and travelled across the country. I was eager to work for myself but lacked the confidence. Dietcare was the ideal franchise for me, because I have battled with my weight in the past and liked the idea of operating a profitable business with low overheads that would help people shed pounds. The fact that Norah and the head office team 'hold your hand' through every stage of development - so that you never feel on your own - has boosted my confidence."

Reported by Jess Sturman