Domino’s Pizza hits the road

The pizza delivery experts, Domino's, is set to open up to 43 sites on the UK’s motorways as part of a new deal with motorway services operator, Moto Hospitality Ltd.

The first two stores will be on the M4 at Leigh Delamare East in Wiltshire and the M40 at Cherwell Valley in Oxfordshire – both will open during the early part of 2011. The stores will be franchised, in line with all Domino’s sites in the UK, and will be operated by Moto Hospitality.

Chris Moore, Chief Executive of Domino’s Pizza, said: “This is a fantastic new opportunity for Domino’s. As we progress towards our target of at least 1,200 stores by 2020, we will be looking at all sorts of non-traditional locations. Motorway services have really developed over the last five years and this is a great chance for us to start feeding hungry road users.”

The stores will run a full Domino’s menu, be open until 11pm in line with traditional Domino’s trading hours and allow passengers to order ahead using an iPhone or mobile optimised website, so the pizza will be ready and waiting on their arrival at the services.

Tim Moss, Chief Executive of Moto Hospitality Ltd, said: “Over recent years, we have added a range of high street brands to our service stations and the addition of fresh pizza will undoubtedly be very popular with our customers.”