New look for Domino's Pizza

Domino's Pizza has revealed a new design for its UK and Ireland branches that it hopes will help with its nationwide expansion plans. The first store to have the refit is 152 Stratford Road, Shirley, Birmingham and the remaining stores will be refreshed over the next two years.

The new look includes new signage, a door in the shape of a domino, co-ordinated window poster displays and a 'pizza theatre' where customers are able to watch their pizza being made from scratch through a glass-viewing pane. Customer service and waiting points have also been re-designed to help improve the staff serving time.

Domino's Pizza Business Development Director Andy Emmerson comments: 'Not every pizza delivery company would be confident providing a 'behind the scenes snapshot' of how its products are made. We at Domino's are really proud of the fact that we only source the freshest ingredients and that the best pizza makers prepare them in the business. We thought that it was about time that we shouted about our commitment to quality a little louder and encouraged even more people to join in the Domino's Pizza experience. We are confident that our new design will help us achieve our goal of expanding from just over 500 to 1,000 stores across the UK and Ireland.'