Chris Jones, Dream Doors
Dream Doors franchise owner Chris Jones from Peterborough has doubled his business since he moved his business into a showroom this August.
"Business is better than expected," enthuses Chris. "The footfall in our showroom has been incredible. The people who come in are keen to book appointments and to learn how they can re-vamp their kitchens. So far, we have had 10 bookings through word of mouth recommendations and this is set to continue as more people become aware of and use our kitchen facelift service.
"Moving the business into a showroom environment has helped boost sales because we have the space to create examples of the products we sell and the results we can create. This has enabled us to sell the more expensive worktops and products because customers can come in, feel and see the quality of our craftsmanship and visualise the products in their own homes. This is demonstrated by the fact the average price of a job has increased from £3,000 to over £3,400 since we started operating from the showroom."
Chris is busy working with the marketing department of Dream Doors head office as he is keen increase awareness of the brand in his area. He continues: "Prospective customers may think that we only do kitchen facelifts but this is not the case - we do fit brand new kitchens too and I aim to make more people aware of this to increase our target market. We have invested in new top-of-the-range kitchen design software called Articad to help us achieve the best results possible.
"I really enjoy operating the showroom. While it is hectic, I love the buzz of creativity and being able to put a smile on customers' faces when they see how we have transformed their kitchens."