Dream Doors' Nottingham franchisees Trevor and Anne Conduit have been nominated for the Franchisee of the Year Award, while Dream Doors is also a finalist in the National Training 2008 Awards in the Medium Employer category.

The National Training Awards celebrate organisations and individuals that demonstrate outstanding business and personal success through investment in training. Dream Doors recruited sale training specialist Virada and drew up a programme to develop skills in a consultative approach, building genuine relationships, understanding customers wants and needs, presenting benefits effectively and helping customers with decision-making, securing its running in the contest.

Dream Doors Operations Director Kelly Chambers adds: 'We created a two-day 'Introduction to Selling' workshop for all franchisees and one-day refreshers as needed. Our sales training programme now features in our recruitment pitch and is also used to develop new franchisees. Last year, the training accounted for 165 extra sales totalling more than £575,000.'

Published: 3 November 2008

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