Dream Doors wins 7th Franchise Marketing Award
Dream Doors has won ‘Best Online Marketing Campaign’ in this year’s Franchise Marketing Awards (FMAs). Dream Doors were shortlisted in three categories; this is the seventh trophy the kitchen makeovers have won in the last eight years.
The company, a finalist for ‘Best Website’ and ‘Best Franchisee Marketing Support’ trophies as well, has notched up a record 24 nominations since the FMAs began in 2006.
Founder and Managing Director of Dream Doors, Troy Tappenden said: “If there was one award we felt we deserved the most, it was this one. We've invested huge sums into online marketing in the last two years, which has helped our franchisees increase sales by 75 per cent.
“Last year, sales from online enquiries accounted for 30 per cent of franchisees' turnover – or £5million. This year it is running at 40 per cent. And, of course, online marketing helps drive customers into our showrooms, and complements all other offline activities too.”
The FMAs, organised by Venture Marketing Group, recognise franchised brands that deliver both creative and innovative campaigns, and provide the highest standards of advertising and marketing support to their franchisees.
Adrian Goodsell, Head of Franchise Sales at Venture Marketing Group, said: “Congratulations to Dream Doors on winning this award. The winners in each category beat very strong competition to earn their trophy, as the standard of the campaigns entered was extremely high.
“High quality marketing like this is a major reason why these franchised businesses and their franchisees are increasingly successful, even in the recent economic climate.”