Reporting dramatic sales growth despite current market conditions, Dream Doors franchisees speak to Stuart Anderson and Mark Ponsford
With their second year turnover set to exceed half a million pounds, Dream Doors franchisees Stephen and Rachel Vorster are making exciting plans for the future of their business in Grappenhall, Cheshire.
'We recently acquired our neighbouring territory of Wigan and plan to open a satellite branch in that area within the next year,' Rachel reveals. 'We were receiving so many enquiries to our existing branch from that area, it made sense to snap it up before anybody else did.'
The Vorsters launched their Dream Doors franchise in March 2004 after moving to the UK from South Africa, and launched their high street retail premises in January this year. 'The showroom produced a very good response for our business,' Rachel reports. 'Many potential customers only feel comfortable dealing with you when you have an address they can visit you at, and as a result our type of clientele has changed. When we worked from home we were mainly dealing with kitchen facelifts - now we sell quite a number of brand new kitchens too.
'The order value has increased as well as the turnover and about 50 per cent of our business now comes through drive-by and walk-in business.'
Having won the Dream Doors Franchisee of the Year award for 2004, the Vorsters enjoyed plenty of news coverage when they opened their showroom. 'However, it is really important to maintain your advertising spend,' Rachel reflects. 'We get a lot of back-up from head office, such as a sales DVD presented by June Whitfield which we send out to potential customers, plus ongoing marketing material creation and television advertising.'
After announcing a year one turnover of £365,000, the Vorsters are expecting to achieve in the region of £540,000 this fiscal year and will continue to expand with more kitchen fitting teams and sales personnel. 'Despite a downturn in the home improvement market, our business has continued to grow which shows how well it is doing,' Rachel reflects. 'Our suppliers say we are doing phenomenally well compared to other kitchen fitting companies, and our business is going from strength to strength.'
Significant sales growth expected in 2006 Dave Mitchel, who has held the Ipswich & Cambridge franchise with Johnathon Tuke for two years, is very upbeat about the future of their Dream Doors franchise. With sales expected to be around £300,000 this year, Dave is forecasting an increase of 67 per cent for 2006, which will take their sales to £500,000.
Since opening their high street retail premises, Dave and Johnathon have found that sales enquiries and the value of orders placed have increased significantly. The showroom gives people confidence to place orders.
KISS at Dream Doors
What is the KISS philosophy? KISS means Keep It Simple Stupid, and while nobody in the Dream Doors franchise network is stupid, the idea of keeping things uncomplicated drives the phenomenal growth of its franchisees.
Many people are happy with the layout of their current kitchen, so why would they pay thousands of pounds to change the appearance? With Dream Doors they don't have to: a Dream Doors Makeover can be completed in a day without the fuss, hassle or upheaval of a full kitchen replacement... and at a fraction of the cost. No kitchen fitting experience is required as you never do the fitting.
Dream Doors will show you how to create your own fitting team in a simple and cost effective manner.
The earning potential from the franchise is excellent too. Within the first year, simply by converting two enquiries a week, sales turnover could be £250,000 with a net profit (after materials, fitting and management service fees) of approximately £75,000 to £100,000. This has been exceeded by some franchisees.
As the UK's number one franchised kitchen facelift company, Dream Doors franchises are selling fast. Don't miss this great opportunity to run your own business and make a real difference to your and your future customers' lives.