Driver Hire gets the ‘Spa’ treatment
Driver Hire, one of the leading logistics recruiter and franchise business, got the ‘Spa’ treatment last weekend, thanks to its equity investment backers, LDC. It’s thanks to LDC that Driver Hire were provided the opportunity to display their company logo on the rear wing end plates of the Marussia F1 Team cars for the 2013 Formula 1 Shell Belgian Grand Prix.
Chris Chidley, Driver Hire’s Chief Executive, said: “Seeing our brand feature on the global stage through initiatives like this is something Driver Hire franchise owners and staff can be proud of and helps the credibility of the business. We were delighted to be given this opportunity by LCD.”
Based in Banbury, the Marussia F1 Team is one of the newer teams in Formula One. The team races in a distinctive Red and Black livery with drivers Max Chilton from Great Britain and Jules Bianchi from France.
Chidley added: “LDC is one of the UK’s leading mid-market private equity houses. Their decision to invest in Driver Hire in 2011 was a major vote of confidence in our business and its potential. This kind of opportunity is a real benefit of being part of the LDC family of companies.”