A new Sales Director has been appointed at Driver Hire Training, which is the training arm of the Driver Hire Nationwide franchise.

Rod Harlow (pictured) has been appointed to the newly created position with the remit of developing Driver Hire Training into a market leading training company, with a full portfolio of classroom and online commercial training products for the logistics sector. Driver CPC will continue to be its core product.

While Harlow takes responsibility for business development and growth, Head of Training, Richard Armitage, remains responsible for the creation, development and delivery of all Diver Hire’s training programmes.

Prior to his promotion, Harlow was Area Development Manager for Driver Hire’s South West region. He said: “I’m looking forward to further developing Driver Hire’s training offer for the benefit of our franchise owners. The success of our Driver CPC training programme suggests there are massive opportunities for good quality, cost effective training. Developing new skills, such as fuel efficient driving, can have a real impact on operators’ fuel costs and give drivers greater job satisfaction.”

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