Over the past six months franchise owner, Richard Pugh, and his team have had to recruit an additional 50 drivers to meet international Olympic demand. As a result Pugh's turnover is expected to rise by three times compared to the same time last year.
Pugh said: "We're supplying drivers to the Canadian, Japanese and Brazilians. The Japanese are the biggest. NHK (the Japanese Broadcasting Company) came to us with a requirement for 28 drivers to deliver commentators, film crews and support staff to venues both in London and wherever the Japanese team are training or competing."
Driver Hire East London is also supplying 11 drivers to the Canadian Olympic Committee and seven drivers to Brazilian TV company, ESPN.
Pugh added: "We've been on the case since February. For obvious reasons, we were looking for people with good route knowledge around London. A lot of the guys have driven taxis and worked on multi-drop. They're contracted throughout this month, until the Olympic Games finish in August. And it doesn't stop there. We're also picking up a lot of extra work from food and drink companies, car deliveries and those in the waste disposal business directly as a result of the Olympics."
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