Sonic Golf: Claim your share of £40m

As the UK's first golf club cleaning franchise, Sonic Golf is aiming to increase its share of a market estimated to be worth £40 million per year, reveals Rachel Spaul

Sonic Golf has developed a straightforward franchise proposition for the distribution and servicing of its machines, which use ultrasonic technology to quickly and effectively clean golf clubs. The franchise is the brainchild of golf enthusiast Joel Bissitt, a former Regional Chairman for the British Franchise Association and the creator of a leading franchise information website.

He explains: 'Franchising is the ideal way to grow the Sonic Golf business and we believe the potential for this business is huge. We estimate the total market in the UK to be in the region of £40 million a year and we're aiming to secure between 25 per cent and 35 per cent of this market within the next three years.'

The role of the franchisee is to build lasting relationships with golf clubs to site and then maintain machines. Machines are placed within clubs free of charge with a percentage of wash sales paid to the club - the current charge is £4.50 per set and takes two minutes to clean the grips and heads. Additional revenue can be earned through the sale of advertising space on the machines. An independent party has piloted the franchise over the past three years and using a single machine has achieved sales of up to £1,900 per month.

Franchisees do not need to be golf enthusiasts but must possess excellent local knowledge and communication skills, have the financial capabilities to fund the business, and be prepared to hire and manage part-time staff to man the machines during peak times.

The initial franchise investment of £14,995 includes licenses for 10 machines, induction training, operations manual, maintenance manual, and ongoing support. Joel adds: 'The simplicity of the Sonic Golf business model means that franchisees don't need to do the billing. With a minimum of administration required, Sonic Golf lets franchisees get straight into the driving seat.'

Sonic Golf's machines have already been made available to golfers in key locations, including St. Andrews, the 'home' of golf, and are recommended by Bill Ferguson (PGA), former coach to Ian Woosnam and other European Ryder Cup stars.

Joel sums up: 'Sonic Golf is a unique proposition and franchisees will benefit from the largely untapped market that currently exists.'