Working with the biggest golf clubs in the UK

The Concept

At the centre of the Sonic Golf business concept is our golf club cleaning machines, which use ultrasonic technology to enable the cleaning solution to reach all parts of the club head and grips far quicker and more effectively than any other cleaning method. Franchisees operate a minimum of five machines, which they supply to golf clubs, and are responsible for refilling with water and detergent on a regular basis, as well as making sure that each machine is clean and all equipment is tidy.

In addition to this Sonic Golf provides a Mobile Licence Opportunity. This is a smaller business opportunity that can be run on a part-time or casual basis. Franchisees who choose this option are provided with the equipment to operate golf club cleaning on a mobile basis within their region, which enables the franchisee to choose the hours they trade.

The most recent Sonic Golf franchise opportunity is our Eco-Buggys Licence, which was set up after speaking to hundreds of golf professionals across the UK and discovering that many clubs either do not have golf buggies or have too few. Furthermore, maintenance and insurance can be an issue especially with petrol-driven buggies. With a population that is ever-increasing in age, the mobility market is booming and many golfers need a buggy to be able to keep playing golf.

Franchisee Requirements

The Sonic Golf national expansion programme has received an extra boost with Sonic Golf having recently signed contracts with some of the leading golf companies in the UK. There are almost 3,000 golf clubs in the UK and Ireland and we are looking for potential franchisees who are able to realise our national growth plans and capitalise on the largely untapped market that currently exists. Sonic Golf is aiming to recruit 10-15 new franchisees this year.

Franchisees have to take an active role in the operation of their business and must be prepared to work hands-on and do a lot of fieldwork. Additionally, for those looking to take on a regional franchise, a reasonable level of management skills is essential. As part of the franchise package Sonic Golf will provide a field and classroom training course that takes place at the Sonic Golf head office. Franchisees will also be provided with marketing support and ongoing field support.

'We have agreements with Belfry, Marriott Hotels, De Vere, Leaderboard Group, The Club Company and Crown Golf, which is the largest golf club in Europe and has 56 locations in the UK. Our priority locations at the moment are for the North, Midlands, East Anglia and the South West for England, as well as all areas of Scotland and Wales. We are looking for both regional and single-unit franchise partners to run both the Sonic Golf and the Eco-Buggy businesses. The Eco-Buggys and Sonic Golf franchises can be run together and are quite easy to sell together to golf clubs.'

Joel Bissitt, founder