Situated in Victoria central London the hotel is operated by franchisee Splendid Hotel Group and provides 77 private rooms at a starting price of £25. Aiming to expand internationally, as well as in the UK, the easyHotel chain already has a franchise operating in Germany.

'The easyHotel brand is immediately understood by all consumers who are paying out of their own pocket,' says Stelios, easyGroup Chairman and easyHotel founder. 'easyHotel Victoria had the great combination of the strength of the 'easy' brand combined with the operational expertise on The Splendid Hotel Group.'

Shiraz Boghani, Splendid Hotel Group's Managing Partner, adds: 'We are delighted to be working with Stelios and the easyGroup as their first franchise partner in the UK. As a major hotel operator used to working with the leading hotel brands, it is really exciting to be leading the expansion of the well-recognised 'easy' brand and operate a hotel that will provide high-quality budget accommodation for visitors to London. For our own part we already operate over 1200 rooms in four different franchised brands and this provides us with even greater coverage.'

Published: 10 July 2007

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