EC Credit Control: Transform every business into a happy customer

The experiences of Irish franchisee Ed Ronayne lends credence to EC Credit Control's high expectations in applying its proven business fomula to the UK market.

With its first Regional Franchise granted in the UK, EC Credit Control is seeking three more professional candidates to complete its national presence and develop its credit management and debt recovery concept across significantly large territories.

The concept is already established in the Republic of Ireland where franchisee Ed Ronayne, who began trading last September, is in no doubt of its potential. 'The limiting factor here is the size of the market,' he admits.

'If I were 10 years younger I would be hugely excited about getting my hands on a market the size of the territories available in the UK.'

With a background in hotel management and catering, Ed took an interest in EC Credit Control during his search for a franchise in the food and restaurant sector. 'What attracted me to the EC Credit Control franchise opportunity was the fact that it is a business-to-business franchise which operates during normal business hours which, as I grow older, is increasingly attractive,' he reflects.

'I did quite a bit of research into the existing players, and felt that the transparency in which EC Credit Control operates would be attractive to the Irish marketplace. The training was very comprehensive, clearly thought-out and we were well equipped to move the business forward when we completed it.'

EC Credit Control franchisees provide Debt Collection services and a comprehensive Terms of Trade documentation service, which accounts for approximately one third of sales. 'Terms of Trade defines the rules under which business operate, written on the smallprint on delivery notes and invoices,' Ed explains. 'Hitherto, these documents have been written by lawyers and solicitors. We are offering a service written by business people, for business people, with the assistance of lawyers, which aims to help businesses get paid more quickly and efficiently, and this is proving to be especially attractive to Irish businesses.'

Ed's business is performing broadly in line with his targets, and he expects to break even within his first 12 months.

'There's a nucleus of small but profitable companies here, and I'm absolutely convinced it's going to work well for us,' he reflects. EC Credit Control is seeking similarly sales-focused entrepreneurs with a track record of success to lead its UK development through a period of rapid business growth and advancement.

Interview by Stuart Anderson