Ed's Garden Maintenance exceeds growth target in first year

Ed's Garden Maintenance is enjoying a double celebration as it marks its first birthday with 10 franchisees in its network. The company founder, Edward Maulever made a target for Ed's Garden Maintenance to sign up six franchises within the first year of business and he has managed to beat this by 67 per cent.

Every Ed's Garden Maintenance franchisee has also reported a successful year in which they have exceeded their own business plan targets and those that have been running for a full year have generated more than £40,000. Ed's Garden Maintenance's success is down to a combination of factors from its franchise management, business support to it work allocation system that ensures every operator has work and its pro-active franchisees.

Edward Mauleverer said: 'As a youngster, I joined a charitable service providing garden clearance services for the elderly and enjoyed the satisfaction of transforming a jungle into a respectable garden within an afternoon. As a husband and a recent father, I wanted to turn my love of the outdoors into a financially viable vocation.

'Through a well established network of operators, we are now delighted to be able to deliver the prompt, reliable and efficient services that Ed's Garden Maintenance is well-known for across London and the South of England.'

Edward continued: 'I have put in place a formula for a successful operation. Every operator joining Ed's Garden Maintenance benefits from training in regular garden services and business management, monthly meetings to assess and develop their business plans, marketing support and the guidance of a business coach. Not to mention a new career that offers flexible working hours, a work/life balance to suit each operator, and the opportunity to be their own boss at a relatively low initial financial outlay.'

Edward has devised Ed' Recycling Programme as a way to dispose of green waste effectively and in 2007 the company managed to successfully recycle 100 tonnes of green waste.