The results speak for themselves
Franchise Director Hugh Man explains how Franchise Development Services are continuing to help the growth of CeX.
"Complete Entertainment eXchange (CeX) was established in 1992 and we started franchising the business with a pilot store about 12 years later.
We first chose Franchise Development Services (FDS) to be our franchise consultants in August 2005 and we continue to have an excellent working relationship with them today.
When we started looking for a franchise consultant to work with, our main objectives were to produce a clear and inviting Franchise Information Memorandum, a solid and professional franchise agreement and to have the reassurance of a proven track record in successful recruitment marketing.
FDS worked closely with both myself and specialist lawyers to put the CeX franchise package together and they developed a comprehensive marketing strategy to create and manage enquiries.
For franchise owner recruitment, we only use FDS publications and websites, which speaks volumes for how pleased we are with the service and the results they've generated for CeX.
Both The Franchise Magazine and The UK Franchise Directory online work really well, providing genuine and cost-effective enquiries - we don't get a mass of unqualified leads that take time and resources to filter.
To date, FDS has helped us recruit about 30 franchise owners and, with their help, we are aiming to recruit a further 20 new CeX franchise owners during 2010.
On a wider front, we are now moving towards franchising CeX on an international basis, and we're utilising the expertise of FDS for that as well.
We are currently in the midst of an advertising campaign with FDS Spain, which is increasing brand awareness of CeX and giving the business a physical presence in European markets. We're also presenting our franchise opportunities to a wider audience by having a presence at suitable exhibitions.
For anyone looking at suitable franchise consultants, I would have no hesitation in recommending FDS. I have always found the staff to be proactive, professional and friendly.
They have an innovative approach and are always willing to explore the unconventional - and the results speak for themselves."
Anglia and London FDS Team
FDS London & Anglia Is highly experienced in all aspects of franchising, for potential and established franchisors whether looking for UK or International expansion. Our focus is on your business and your ambitions, and we always tailor our solutions to your need. We offer not only consultancy, but business advice, with a full Franchise owner recruitment and marketing function.
Paul has been a consultant with FDS since 1993 and during that time has worked with numerous clients both nationally and internationally, from one man bands to multi-nationals in a large range of industry sectors.
Nick joined FDS in 2000 with a brief to help business owners evaluate the franchise development potential. Nick works with established franchisors in expanding their networks and in facilitating international Master Franchising.
Here's what Hugh Man, Franchising Director of CeX, had to say:
"We have had a continuous relationship, using The Franchise Magazine and FDS websites exclusively to attract franchise candidates with great success and now have over 40 franchised stores trading with more in the pipeline. We view FDS as long term partners for advice on all aspects of franchising, currently consulting them for international growth, and can recommend them without hesitation."
Here's what Tony Bowman, Managing Director of etyres, had to say:
"Following three years of profitable trading, our Fleet Mobile Tyres business was firmly established and ready to be franchised. Finding the right consultant to help us franchise our business was crucial. I interviewed several leading consultancy firms before deciding on Franchise Development Services (FDS), who we met at the National Franchise Exhibition at Birmingham NEC. FDS was by far the most superior in terms of knowledge and experience."
Other brands we work with:
tossed, Countrywide Signs, Goss, SportsXtra, YogaBugs, CeX, Autosheen, etyres, samedaydoctor, The Eggfree Cake Box, Hire a Hubby, Revive, thresher group franchise, Millie's Cookies, Coffee Republic, Auntie Anne's, Pizza Hut Delivery, WSI, Zumo