“The results speak for themselves”
Franchise Director Hugh Man explains how Franchise Development Services is continuing to help the growth of CeX.
Complete Entertainment eXchange (CeX) was established in 1992 and we started franchising the business with a pilot store about 12 years later.
We first chose Franchise Development Services (FDS) to be our franchise consultants in August 2005 and we continue to have an excellent working relationship with them today.
When we started looking for a franchise consultant to work with, our main objectives were to produce a clear and inviting Franchise Information Memorandum, a solid and professional franchise agreement and to have the reassurance of a proven track record in successful recruitment marketing.
FDS worked closely with both myself and specialist lawyers to put the CeX franchise package together and they developed a comprehensive marketing strategy to create and manage enquiries.
For franchise owner recruitment, we only use FDS publications and websites, which speaks volumes for how pleased we are with the service and the results they’ve generated for CeX.
Both The Franchise Magazine and The UK Franchise Directory online work really well, providing genuine and cost-effective enquiries – we don’t get a mass of unqualified leads that take time and resources to filter.
To date, FDS has helped us recruit about 30 franchise owners and, with their help, we are aiming to recruit a further 20 new CeX franchise owners during 2011.
On a wider front, we are now moving towards franchising CeX on an international basis, and we’re utilising the expertise of FDS for that as well.
We are currently in the midst of an advertising campaign with FDS Spain, which is increasing brand awareness of CeX and giving the business a physical presence in European markets.
We’re also presenting our franchise opportunities to a wider audience by having a presence at suitable exhibitions.
For anyone looking for suitable franchise consultants, I would have absolutely no hesitation recommending FDS. I have always found the staff to be proactive, professional and friendly.
They have an innovative approach and are always willing to explore the unconventional – and the results speak for themselves.