Question and answer with Malcolm Porter talks to Amy and Jane Hatcher
Malcolm Porter: How would you describe the Doodley Dogs franchise opportunity?
Amy Hatcher:Doodley Dogs is a ground-breaking modern doggy daycare facility designed for dogs of all ages, genders and breeds, to have a happy time socialising and learning. It is the canine equivalent of childcare as it has everything for your dog all under one roof. The daycare centres have a variety of rooms in which dogs can play, relax and learn, as well as a huge indoor play park to ensure the dogs get plenty of exercise and social stimulation during their stay.
Malcolm Porter: How long has Doodley Dogs been trading?
Jane Hatcher: Doodley Dogs started trading in September 2009 from our head office in Storrington, West Sussex, and the business has consistently grown month-on-month. We welcomed our first franchise owner in November 2010 and they are also achieving fantastic results.
Malcolm Porter: Describe your target market and the potential for your business across the UK?
Amy Hatcher: The Doodley Dogs franchise opportunity has a large target market, with more than 8 million homes across the UK having a dog. Pooches are the most popular pets in the UK with 22 per cent of households owning one, which means that one in five homes in a franchise owner’s territory is a potential customer.
Malcolm Porter: What is the role of a Doodley Dogs franchise owner?
Jane Hatcher: The role of the franchise owner is wide and varied – from ensuring the dogs get plenty of exercise, meeting and greeting customers and their dogs first thing in the morning and handing them back in the evening. Our franchise owners also need to meet new customers, marketing the business, business administration and, of course, looking after the dogs at the centre.
Malcolm Porter: What experience does a Doodley Dogs franchise owner need?
Jane Hatcher: Our franchise owners will obviously need to be passionate about our furry friends! However, no previous experience of working with dogs is required as full training on the process of handling dogs, and working with packs of dogs is provided.
Malcolm Porter: What training and support do you provide?
Amy Hatcher: Doodley Dogs has a very robust training and support programme, which involves the theory side of working with dogs, as well as the practical experience of time spent working with dogs at head office. We will also spend time at the franchise owner’s location during opening and the initial trading period. Also a complete support solution is in place providing franchise owners all the support that they need on an ongoing basis.