A slice of Italy in the Middle East
Now in its 32nd year, the global Italian pizza franchise, Figaro’s, continues to expand and, in 2013 has major plans to grow in a new market: the Middle East
With seven well-established locations already in the Middle Eastern market in Zayed, Abu Dhabi and Dubai they are off to a great start. The most successful being its Zayed restaurant, located inside Sports City, a new ice skating rink new to the Zayed city. Figaro’s holds an eight foot high by 63 foot wide sign, making it one the largest signs on any pizza restaurant in the world.
Continuing the large scale branding theme sees liveried vehicles used throughout Dubai for deliveries and powerful brand awareness, which is already proving to be most successful. Figaro’s restaurants are also located in eight US States, from coast to coast, and will have successfully opened nine restaurants in the UAE by the beginning of 2013.
“Flavours that sing…”
Without a doubt it is the taste of the Figaro’s pizza that has made its success today and the motto: “Flavours that sing...” describes its recipes well.
Founded in 1981, it is now best recognised as ‘the best pizza you can have at home’. Figaro’s offers its customers the option of having their pizza baked in the restaurant or on oven-ready trays for baking at home.
The reason why Figaro’s continues to be one of the best tasting pizza brands in the world is because of its distinctive flavours, terrific and traditional recipes. In comparison to the rest of the pizza market, Figaro’s always makes their pizza with freshly made dough in store, using a blend of ingredients that lead to a crust that bakes light and crisp, both in store and in the customer’s home.
To develop the product even further, Figaro’s now offers a gluten-free crust to its customers for those suffering from wheat allergies.
Figaro’s uses baking techniques and fresh ingredients that make its pizzas deliciously one-of-a-kind and continually make its customers come back for more. The taste of a Figaro’s pizza has personality with exquisite original and fresh flavours that come through.
Figaro’s Pizza is one of the only pizza companies that offer customers the option of a carry-out or delivered pizza hot and ready-to-eat or ready to pop in the oven when they want it. This service is now coming to the UAE and because of this, it has made Figaro’s the most unique pizzeria in Dubai.
Is this the franchise for you?
With the success in a new market such as the Middle East, the possibilities for brand like this in the UK are endless. The Figaro’s Pizza franchise structure gives you the chance to grow a territory and obtain a much larger piece of the pie.
You must be able to recruit, train and support other Figaro’s Pizza individual unit franchisees in your territory. In return for the services and commitment, we share in the revenues from your territory.
You don’t need knowledge or previous experience in either the food service or franchise industry to be a Figaro’s Pizza Master Franchisee. You just need to make a full commitment to follow our standards and formats for operating our business model. If you are a leader and an achiever, this is the business model for you.