‘The potential to be a success is unbelievable'

FiltaFry’s Norwich franchisee, Dean Martin, has been so delighted with the business opportunity that he has decided to renew the agreement for another five years

Filta Fry Plus
 
INITIAL INVESTMENT REQUIRED FROM £14,950 + VAT
 
Summary of Operation
FiltaFry is a mobile, onsite service for the microfiltration of cooking oils and vacuum cleaning of deep fat fryers and the supply of kitchen hygiene products and services.
Finding himself at a crossroads in his life after being made redundant from his job as a printer as he turned 30, Dean Martin discovered that the path to follow was as a FiltaFry franchisee. "When I knew I was going to lose my job I decided to start researching franchises and FiltaFry kept popping up," explains Dean.

"No job is safe in this day and age, so a FiltaFry franchise made sense as people are frying food everywhere and the potential to be a success is unbelievable. After five years, I have hardly made a dent in my territory and already have a turnover of £5,000 a month."

Within four months of being made redundant, Dean had launched his franchise, thanks to the comprehensive nature of the initial training FiltaFry provides to its franchisees. This involves a week at the company's head office in Rugby, followed by a week of in-field technical training and a third week in the franchisee's territory with one of the company's Development Managers.

"The franchise model, training and equipment have been so good, I rarely need to contact head office, but it is reassuring to know that help is just a phone call away," adds Dean.

"Commercial kitchens which do not use our service, don't realise that the FiltaFry system cleans and filters the fryers when they are hot and takes just 20 minutes per fryer," he says.

FiltaFry franchisees do this by using special equipment to extract oil from the fryer, which then goes through a two-way filtration process.

"While oil prices continue to soar, FiltaFry saves our customers money as our service typically extends the life of the oil by 100 per cent, while improving frying and food quality and reducing Health & Safety risks," adds Dean.

As FiltaFry is a weekly repeat service business, franchisees do not need a large client base – 30 to 40 customers can provide a generous income.

"I love working for myself and although I miss the people from my previous job, many of my customers are now my friends – we go to watch the football and have beers together," he says. "As such, when I visit my clients it doesn't feel like work at all!"

Dean's long-term plan, once he renews his franchise in October 2011, is to build up his FiltaFry business so that he has four vans on the road, while he manages the workload and concentrates on creating new business.

"I am always looking in the local newspapers for new outlets opening in my area such as restaurants, golf clubs, schools and other places with commercial fryers," he says. "I wouldn't hesitate in recommending FiltaFry to anyone looking for a profitable opportunity to be their own boss, while enjoying the support of a highly experienced franchisor."

Reported by Fraser McKay
Article published on: 23rd Sep 2011

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