Franchise Expo Paris 2014 to be held from March 23rd to 26th in Paris

Following a highly successful event in 2013 with the participation at a staggering 34,015 qualified visitor’s, Franchise Expo Paris asserts its position as the foremost annual international branch creation. Not only are potential franchise candidates growing in numbers, but the franchise concepts themselves are progressing through the appearance of the new trends.

Franchise Expo Paris 2014 will be an opportunity to meet over 500 exhibitions from 87 business sectors representing 22 countries, as well as a host of experts from the world of franchising.

Every year, the tradeshow showcases over 110 new and innovative concepts, ranging from the most traditional sectors to the most unexpected e.g. natural and organic products, fashion, theme-based catering and more.

Event Focus: Innovation has always been part of the fast food menu. The segment is forced to permanently seek new areas of growth in order to attract new customers and to build loyalty among the regulars. Ever-faster service, organic products on the menu, ordering kiosks for table service and concepts that fully integrate mobility are just some of the avenues being pursued. There are over a dozen franchise concepts being launched every year in French market. As a result, new franchise players are in most segments including smoothies and fruit juice, so-called “terroir” fast food and more.

Event Focus: French and International fashion are still increasingly represented on Franchise Expo Paris. In 2013: "Fashion by Franchise Expo Paris” is launched. Its new designed area dedicated to fashion that will bring together French and International fashion concepts.

In 2014, the tradeshow will further strengthen its international reputation, with an expected 3,000 visitors from around the world and more than 100 international brands.

There will be a significant presence from Spain and Italy, the United States and Canada, as well as representatives from Russia, Turkey, the Netherlands, Brazil, Lithuania, Denmark, Tunisia and Greece, to name but a few…

The 2014 tradeshow will provide a coaching environment offering individual solutions and a programme of conferences on key issues in company and franchise creation. As well as a school of franchise and master franchise dispensing free daily courses, a tailor-made tour and a Business Creators Village intended to direct and advise all those wishing to start their own business.

Franchise Expo Paris will also provide a series of business meetings, LeClub – franchise Expo Paris, intended for investors and entrepreneurs wishing to develop their knowledge via franchising and master franchising.

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