Franchising – Going where no business has gone before
Franchises are, in many cases, built on new technologies. The very essence of franchising insists that new developments are brought in and branded before being licensed out to new company representatives. Gareth Samuel investigates how investing in a franchise keeps you ahead of the competition, both financially and technologically.
Few technology and the franchising world have enjoyed a harmonious relationship for decades. Innovative systems, like SUBWAY’s unique and completely customisable sandwiches, have been franchised across world to enable investors to run their own businesses with a greater chance of success.
Arguably, the most fascinating side to any franchise opportunity is the way in which it operates, the diversity of which is frankly astounding. Foot Solutions is one of the leading providers of made-to-measure footwear worldwide. This burgeoning brand were only able to produce such a high level of success because of the development and licensing of their meticulous foot and gait analysis system, which includes state-of-the art measuring equipment.
One technology in particular is changing the face of business almost universally. Prior to the proliferation of home broadband, running a successful business solely online would have seemed unthinkable to all but the most net-savvy entrepreneurs. Now however, many franchisors, including Pizza Hut Delivery and CoLaz advanced beauty specialists, rely on their cutting edge websites to generate a huge percentage of overall leads. To any modern business, the omission of a website is financial folly.
Earlier this year, the National Institute for Economic and Social Research (NIESR) reported that there were almost 270,000 digital companies in the UK – many of which have grown via the franchising method. As technology advances at an unprecedented rate, investing in a franchise that embraces new developments is likely to be a sure-fire route to economic fruition.
A prosperous entrepreneur and CEO of Powa technology, Dan Wagner, believes that developing new technologies is the way forward for the entire economy. He says: “Since I started working in this industry in the eighties, I have seen the technology sector grow exponentially and play an increasingly important role in the economy.
“We are now living through an era where technology is vital for Britain and, as a country that has always been at the forefront of technological progress we need to do far more to promote innovation and invention.”
For businesses that develop or rely on innovative operation systems or revolutionary technology, the franchising model is the perfect method of expansion, as it allows new franchise owners to buy into a business that can offer something superior to the competition.
For any potential investor, buying into a franchise with a forward thinking outlook that is clearly dedicated to bringing in new technologies could be the quickest way to establish a dynamic, money-making business with a distinct future.
When founder, Fiona Egan, decided she needed to take more control of her own personal battle with her weight and her career, she teamed up with Joe Whyte, who was brimming with technological weight loss ideas.
After two years of meticulous research and development, the pair created the unique sásta fitness pod, which is a revolutionary vacuum-fitness machine that has made exercise four-times as efficient. The machine works by putting clients into a special suit, which seals the vacuum from the waist down to produce negative pressure and highly accelerated fat burn as the runner runs on the treadmill enclosed within the vacuum.
The pod has had phenomenal results for clients, to the extent that sásta now has a whole host of new franchise owners across Ireland providing tangible results to its host of clients. In fact, sásta is so confident about providing clients with the results they crave, the company offers a 100 per cent money-back guarantee. The unique machine is patented and has been licensed out to franchise owners in their respective territories to allow budding entrepreneurs to make their fortune with this cutting-edge piece of equipment.
High-end tailoring franchise, Suit the City, produce made-to-measure suits and separates using state-of-the-art computer aided design (CAD). To process an order, the request is placed on the computer system, which is picked up by the server in the factory, the server then processes the order through an algorithm onto the internal CAD machine.
This sophisticated CAD machine processes all of the information taken from the measurements taken from Suit the City’s clients. The pattern is then digitally designed by the machine and then graded to a piece of cloth electronically.
Once the pattern is laid out, the length of cloth is then manually cut before being laid out ready to be cut exactly to the clients measurements. The cloth is then sliced using a bladed machine, which can be operated either manually or automatically depending on the intricacy of the task.
Finally the garment is sewn together and pressed. The technology used in producing one of Suit the City’s high quality garments is incomparably accurate and efficient, which is helping to fuel the success of the business. For investors looking for a lucrative business that is operating at the forefront of automation, a Suit the City franchise may be worth taking a further look into.
Contributing massively to the positive feeling that radiated from Stratford last summer was the way in which the superb London 2012 games ran so smoothly. And, along with the sporting heroics, one thing that will stick in the minds of many was the way in which McDonald’s was able to make queuing feel like walking, such was the efficiency of its mammoth operation in the Olympic park.
Last summer, the Olympic Park in east London welcomed up to 300,000 people daily – all of which had to be catered for. McDonald’s, having gained this enormous contract needed to prove that it was up to a task as daunting as this. To facilitate the demand, the catering behemoth built its largest restaurant in the world, out of over 34,000 stores, in the centre of the park.
The manner in which McDonald’s managed to cater for the hordes of hungry Olympic revellers last year was astounding. Behind the iconic counter, hundreds of busy works with green shirts were buzzing around, the end product of which was a hot meal served in minutes. The robotic efficiency of the McDonald’s team at London 2012 is well worth remembering as a pioneering operation that facilitated the needs of every customer.